Wednesday, October 5, 2011

Today's Generation...Tomorrow

I read with much interest last night all of the latest findings on the exhorbitant costs of musculo-skeletal conditions in this country. Not only the rising costs, but the loss of quality of life. And, it's getting worse. But, the most startling news is, monies spent for research or improved treatments or improved preventive measures don't even score in the top 10 conditions we spend on, as the link to morbidity is so low. The truth is, with m/s issues, activity goes down and all other degenerative conditions grow quickly.

Now, today's middle and high school athletic community. What might they have in store for themselves? Let's start with the exam they must go through before the season's a medical exam (eyes, ears, nose and throat). Secondly, every decision parents make regarding any care their child receives is based on health insurance guidelines. The first question everyone asks is, "Does insurance cover it?". And, finally, we don't do anything until we're broken. We're reactive, not proactive.

This points to only one thing.......the cost of musculo-skeletal is going to dramatically rise in the next 25 years, while the quality of life is going to exponentially decline. More pharmaceuticals, more surgeries, more disabilities, more degenerative illness and more crisis. This is what our kids are in line for.

Please work with me to promote a new plan to change the rules this generation is guided by. Structural Management® is a clearly defined, proactive plan to change the course of events in exponential fashion. We can make a difference.

Wednesday, September 21, 2011

Great Idea

Mayor Emanuel, of Chicago, has stated that all city employees must enroll in a new wellness plan or pay higher premiums, by about $50. per month.

This is the approach we need. Our healthcare crisis is due to negligence by many of the laws of health that we've known for thousands of years. Many are not disciplined enough to do the work needed to prevent so many of the diseases out there today.

Every American will pay something during the course of their lifetime for the inclusion, or the absence, of effort they put in towards staying healthy. The "pay" may include exercise, dieting, good lifestyle choices, or it may include increased dollars and the loss of quality of life and increased disability. But, in the end, everyone of us will have to pay.

The misfortune is you have to pay for me and I have to pay for you. Not that I don't want to help you, but I can't afford all of you, especially when I'm working hard to stay healthy and you're watching TV and eating twinkies. So, if I have to pay for you, I'll feel a whole lot better about it if you're at least trying.

So, the answer is just what Mayor Emanuel is doing. Pay with effort or pay with money. Either way, my obligation to pay for you will go down, and that's a good thing. For all of us.

Thursday, September 15, 2011

A New Day

Today is the first day that we'll actually be going into a high school to scan student/athletes for custom orthotics. We have worked for years with this school, and we have gotten the word out on the importance of injury prevention and biomechanical balancing, and today we begin the newest chapter in caring for this age group by bringing the program to the school.

We'll scan as many as possible, and continue educating and motivating more parents to join in and take the first, and best, step at keeping their child uninjured--by getting custom orthotics.

Our next step will be to set up an office in a school where we can actually treat kids on campus, at least one day per week. These kids will have already gone through an exam in our office, and this will save the parents from having to take time out to pick up their child and drive them to our office. I'm hoping sometime this year this will occur.

Long range goals; to build a model for every school district in the country to mirror, one that will provide the highest quality of care to all kids without the school district having to pay a cent. We'll keep you posted.

Tuesday, September 13, 2011

Let the Games Begin

We've just had the first week of high school athlete's practices, and the injuries have already begun. We've had quite a few with new injuries, several with chronic (multi-year) injuries, and still several with no injuries. This is the category we're trying to influence, as proactive is always better than reactive.

This year is going to be a great year for our program, as so many more parents and athletes are aware of what we're all about. We're going to be bringing case histories to the blog site so people can see in detail what we do, why it's better and why they need to come in.

The policy of "No Charge" for any exam, either acute or Structural Fingerprint®, is just great as it gives people the opportunity to check it all out with no obligation. And, if it makes sense and they see the value in it, then they can pursue getting treatment/rehab/supplies.

This is going to be a great year, and by the end of this school year, so many more people will fully understand the importance of "Management" of the human structure and the benefits that come with it.

Wednesday, August 31, 2011

Meet the parents 2011

Last night was a huge success as 2 local high schools had me present on The Structural Management® Program and why this program is invaluable, especially at this point in time. As budgets are cutting key personnel in school districts, this proactive, preventive program couldn't be offered at a more perfect time.

This year we'll see more middle and high school student/athletes than we did last year (which was a record year for us), and the new model of how a high school should run their athletic department is gaining momentum. Our staff thoroughly enjoys the great relationships we have with the many families we work with and truly believe this new model is the one that will ultimately help fix the healthcare crisis. Only time will tell.

Wednesday, August 24, 2011

It's a new day

We've been working hard trying to improve the overall care and considerations for the middle school and high school student/athlete. We have spent immense energy in improving our approach, and we're all excited at the start of this new school year. We've got 3-4 schools with specific teams that are going to be the beneficiary of this work, and we're all excited to see the results.

I've said for years that the industry needs to become more proactive if we ever hope to fix this healthcare crisis, and proactive is the goal for our Mission Possible Project 2011. So, stay tuned, as in the next 2 weeks we'll be initiating our first launch into these programs with great anticipation.